Background
Martin Svab, founder of Phantom Carriage Brewery in Carson, California, was born on Halloween, setting him on the path to a lifelong connection with horror and the macabre. When he decided to start brewing beer professionally, he knew he wanted his brewery’s taproom and branding to celebrate his favorite genre, and provide a spot his fellow like minded horror fiends could feel at home.
Phantom Carriage is named after the eponymous 1921 silent Swedish horror film. In The Phantom Carriage, the last person to die on New Years Eve must drive a carriage collecting the souls of all those who die during the following year.
Svab worked in film production for years before opening Phantom Carriage, and is passionate about movies both as a producer and a fan. Phantom Carriage has a small movie theater in their taproom showing horror movies from open to close every day.